SIEMENS IFA 2008 Fair Stand “New Blue”
Frank Brammer for Franken Architekten

At its first participation at the IFA in Berlin, Siemens Hausgeräte presented its complete product range.

A temple-like architecture with suspended product presentations surrounds a mysterious, meteoroidal, polygonal body that brings the new, futuristic new IQ700 line to Earth.

Architecture: Franken Architekten GmbH
Frank Brammer: Overall Project responsibility, project management/ general planning, creative direction, LPH 1-8
Communication design: hauser lacour kommunikationsgestaltung GmbH
Exhibit Design: MESO Digital Interiors GmbH


Year: 2008
Location: Berlin, Germany
Typology: fair stand
Built Area: 3.100,00m²
Status: built
Photography:  © Becker Lacour / Olaf Becker